Canon ready to focus on RF, not EF lenses
Canon confirms: the company has no plans to create any new EF lenses
It’s official! Canon has no plans to create any new EF lenses for DSLRs… unless photographers demand more.
This news comes straight from the horse’s mouth, as Canon Europe pro product marketing senior manager Richard Shepherd states:
“As you know, last year we launched the RF mount and EOS R system”, Shepherd tells Digital Camera World. “To date, we’ve launched ten critically acclaimed lenses, and as it’s a new system we plan to continue this, launching more RF lenses while still fully supporting the EF lens system.
“And of course, should the market demand it, we are ready to create new EF lenses. But for now, our focus is on RF.”
What’s next for the market?
Although Canon had already stated in 2019 that it would be ignoring EF lenses for the year to focus entirely on RF, this news is still quite shocking. With these plans have been extended indefinitely, one may wonder: what happens next?
Canon is the absolute leader of DLSR sales in the world of professional photography. Will this decision influence other manufactures and make them reconsider their plans? As for today, Nikon – with its newest DSLR, D780 – seems to cherish its relationship with the DSLRs. For how long? We will see.