The Olympus brand name will continue! But what about the Micro Four Thirds?

What’s next for Olympus?

The Olympus brand name will continue following the sale to new owner Japan Industrial Partners (JIP), the manufacturer has confirmed. But the real question is: what is the future of the Micro Four Thirds format?

The company asked itself directly on its website: “What is the future of Micro Four Thirds?” And the answer it chose to give was a bit disappointing, “We are not able to comment on future product development at this time.”

It has always been taken as red that the company was committed to Micro Four Thirds. Will this be the next end of an era?